by  August 2011


There are a number of ways you can spread the word about kids’ online safety. Whether it’s talking to your neighbors, sharing information on social networking sites or reaching people through the media, you can do a lot to raise awareness and help kids navigate the online world.

Spread the Word – Community

Here are some simple but effective ways to get the word out about online safety and Net Cetera in your community:

  • Talk to a local PTA coordinator about discussing or distributing Net Cetera at the next meeting.
  • Tell your local school principal about Net Cetera, and suggest the school mention Net Cetera in an email to parents or post a link to on the school website.
  • Offer free copies of Net Cetera for your local community or recreation center, or library.
  • Write a blurb about Net Cetera for the weekly bulletin at your place of worship.
  • Post flyers at your community center, school or library.
  • If you’re a member of a book club, host a discussion about Net Cetera at your next meeting.

Spread the Word — Online

What better place to talk about online safety than online? The internet and social networking sites give you the chance to share online safety tips with friends down the street and across the country.

Net Cetera and the other resources in this kit are at Link to the guide from your blog or social networking profile, grab the web button or videos for your site, and use the information in a blog post or email to your neighborhood list serv. The content is in the public domain, so feel free to adapt it for your needs.

Blog Tips

If you have a blog:

  • Write a post about Net Cetera and talking to kids about online safety. Tell your readers they can find Net Cetera at and order copies at

If you read blogs:

  •  Reach out to bloggers who are talking about online safety or parenting. Let them know about Net Cetera, and tell them they can link to it, grab the web button and use the information in a post.

Microblogging Tips

  • Share short tips from Net Cetera with a link to the full guide.
  • Comment on others’ messages, and share what others have posted about Net Cetera or relevant online safety topics.

Social Networking Tips

  • Update your status with tips from the Net Cetera guide. Follow for short, online safety tips you can share.
  • Post a link to Net Cetera on your profile and encourage your friends to check it out.
  • Join groups about online safety or parenting, and let them know about Net Cetera and

Spread the Word — Media

Your local media can help you spread the word about kids’ online safety. Here’s how to engage this audience:

  • Call local newspapers, TV news or radio stations and ask if they’re interested in covering—or planning a story about—online safety. Encourage them to include links to Net Cetera and as free resources in their stories or on their websites.
  • Think about what you can offer for a story—maybe an interview with a local police officer, teacher or community leader, insight from local parents and kids, and Net Cetera.

Consider when reporters might be most interested in this subject. Reach out to them when online safety may be top of mind—like the holiday season when people are buying new gadgets and kids are home and online. If there is national or local news coverage about an online safety issue, use the opportunity to follow up with your local media outlets and offer them an interview with an expert or resources to help their audience.